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Why Do Artists Need A Website?
Most artists have been told at one point or another that “your art is great, you just need to get yourself out there.” And the truth is that there is no real clear path on ‘getting yourself’. Some people get on competition shows, some people start social media accounts, some people work with their local galleries, but what can an up-and-coming artist do to start reaching more of these opportunities?
One of the best ways to get people to fall in love with your art is by getting people to actually consume your art in an engaging way. When looking for work, most artists already tend to present their work in a portfolio, so why not share that portfolio with the world?
In today’s internet age, having an online portfolio is a great way to get more people to engage with your art, and having your own website is a great way to curate your works in an engaging and aesthetically pleasing way. There are numerous benefits for developing and maintaining social media as an artist today, but nothing compares to having a personal, branded site for your audience to find you. So, let’s discuss why getting a website is the first step in turning your art into an online business.
Create An Engaging Portfolio
Online museums and galleries were already on the rise, but the current health precautions we are asked to take have really catapulted the demand for online art, and with a website, you can create your own gallery online. Nowadays, with WordPress, you can build a great personalized website without having to code anything at all. Having your own website gives you full control over how you display your art, and it gives you the opportunity to bring the audience in on your creative process.
Build A Brand
Having a professional website can be about more than just your portfolio. Since you are the artist and the curator, you have the unique opportunity to start building a cohesive brand for your works that you can translate onto your social media strategy. Creating a beautiful and memorable site that speaks to your brand is one of the best ways to keep your audience coming back for more of your art.
Selling Your Art
One of the most compelling reasons why an artist should have a website is so they can have full control over the selling of your work. If you depend exclusively on third-party seller, such as Facebook Marketplace, Depop, or Etsy, you do not have full control over how your work is displayed. By getting your website, you’re also allowing people to buy your art directly from you, giving you full control over the sale process meaning, no third party selling fees. Also, selling your art directly from your site makes it easier to help you find wholesale buyers who want to sell your works in their stores.
Marketing and Blogging
An attractive, relevant blog is one of the most effective ways to enhance your chances of showing up at the top of search results on Google and Pinterest, which is undoubtedly one of the most productive ways to generate organic traffic to your page. In addition, your blog is a place for you to talk about your creative process and teach other people the artistic skills that you have, which, with time, could become another revenue stream for your online art business. You are already a skilled artist, and some people are more interested in learning from you than in buying your art, so why not give them both?
What Is Website Hosting?
While learning about modern technology and computer science is great and incredibly beneficial, it is not paramount to build your own website. Nowadays, there are a lot of places that help you create your dream website without knowing a single bit of coding.
As the dictionary explains, a website hosting provider essentially leases you the space, and oftentimes the tools, to build your website and have it available online. Think of it like renting a storefront but for your website, and the awesome thing about hosting providers is that most of them offer you tools to build your website from scratch even without any coding knowledge.
Most Recommended Web Host: Bluehost
Most of the internet seems to have a consensus that Bluehost is the best web hosting service out there. They are one of the biggest, the oldest and most trusted companies in the field, and for good reason. They provide incredible hosting at really affordable prices and provide 24/7 top of the line customer service.
Absolute beginners who are not very familiar with the tech world can feel overwhelmed by all of the different tools offered. But at Bluehost, they make your website building experience a bit easier with the one-click WordPress extension. If you have a decent grasp of technology and are willing to spend a bit of time learning how to set up your website, Bluehost is definitely the way to go.
They have prices starting as low as 5$ a month, so be sure to check out their amazing deals and create a beautiful website that is perfect for you. Right now, you can get up to 63% off and a free domain name and pay as little as 3.95$ per month for hosting at BlueHost.
Most Beginner Friendly Blogging Platform: WordPress.com
The most popular platform to start a blog is probably WordPress.com, and as you can tell, we love our WordPress.com site! Putting this entire page together on WordPress.com did not require any coding at all, and their information page made it super simple for me to understand all of the different features offered. After signing up, it took just an hour or two to have a decent first draft of this site.
WordPress.com is incredibly beginner friendly, and helps you integrate fundamental marketing tools like social media, and email marketing. They also offer ample opportunities for you to monetize your page and a variety of different widgets and pre-coded blocks to make your website interactive without doing any coding.
If you are looking to start a blog or a webpage for your business but have been scared that it will be too complicated, WordPress.com is the perfect way to start. They offer you all of the tools a beginner needs and educate you on those functions so you can continue to grow your website, all starting at under 5$ a month.
Once you feel like you’re ready to get started, you should check out our page with more details on how to start your online art business. Also, subscribe to our weekly newsletter for the latest tips and tricks for artistpreneurs.