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Whether you are already running a business or just learning how to start an art business online, a website is a great place for you to organize information that your audience finds engaging, and for you to build a community with your audience. As museums, galleries and runways move into the digital world, more artistpreneurs are starting to understand the value in having an online presence. Artists often feel scared of taking their hobbies into a commercial atmosphere, and starting a business isn’t for every artist, but it definitely can be. If you dread your day job and spend every working hour thinking about coming home and diving into your art, then why not give artistpreneurship a try?
But, What Should My Art Business Be About?
Whenever you start a business, it’s not good to have the “I sell to everyone” mindset. While accessibility and diverse audiences are great, you need to first build an audience, and the way to do that is to find a specific part of a market that is wide enough to allow you to create consistently engaging content.
For instance, let’s say you want to start selling graphic t-shirts online. There are already hundreds of shops selling them, so you need to try to find a specific field that has room for growth such as organic fabrics and dyes, or vintage designs, or upcycled graphic t-shirts.
The point is, you need to focus on what you know, what you like and what you can really inform other people on. You can never try to please everyone, so start by reaching out to your friends and social media followers and asking them what cool things they would like to see you create.
How Do I Find A Good Niche?
While it is an incredible experience to create a website about a niche that you love, sometimes you may have to compromise. Two very important things you need to think about when picking a new niche are sustainability and profitability.
First, if your niche is too specific you will run out of content relatively quickly. If you widen your niche a bit, perhaps even to certain areas that are new or that you don’t enjoy as much, you will be able to make room for more content development and create a longer lasting website.
Second, if you are starting a website with the intent of making it a business, you need to be able to make money, and that means that whatever niche you go into, you must find some monetization opportunities readily available to you. This can range from physical and digital products, to affiliate partnerships, to ad revenue from your original content, to paid subscriptions for your content, and much more.
So to recap, you have to find a niche that:
- You are passionate about or well informed on
- Is specific enough to captivate your target audience
- Is nuanced enough to be sustainable in the long term
- Has opportunities for monetization
So What Do I Name My Online Art Business?
As part of your research into finding the perfect name for your new business, one of the things I recommend you look into is the available domain names because they are a very important part of every website. Simply put, a domain name is the name of your website. As you can see, our domain name is http://www.bycasaperf.com, and it matches our social media handles @bycasaperf on TikTok, Instagram and Pinterest.
Some important things to keep in mind when picking your domain name are:
- Make it easy to spell so that your audience can always easily access your website, even from memory
- Pay close attention to the domain name extension ( the ending of your domain name ex: .com, .org, .net etc.) There are many different extensions, but .com and .org extensions rank best for SEO
- Keep it short, aim for about 6-14 characters
- Avoid numbers and dashes as they can be confusing unless they are part of your brand name
- Make it catchy! Try some word mash-ups, or some fun puns that give your brand a unique name.
Ready To Start?
Hopefully now you feel a bit more prepared to start your own online portfolio that can quickly turn into your online business. Once you have done all of the research and planning and you feel ready to launch your artist website, you need decide what website hosting you want to use to get your page on the internet. As always, feel free to ask any questions and to reach out to us if you need any help with creating your dream website.
Most Recommended Web Host: Bluehost
Most of the internet seems to have a consensus that Bluehost is the best web hosting service out there. They are one of the biggest, the oldest and most trusted companies in the field, and for good reason. They provide incredible hosting at really affordable prices and provide 24/7 top of the line customer service.
Absolute beginners who are not very familiar with the tech world can feel overwhelmed by all of the different tools offered. But at Bluehost, they make your website building experience a bit easier with the one-click WordPress extension. This can seem a bit tricky, but there are dozens of YouTube tutorials that take you step by step on how to set up your site with the WordPress extension.
If you have a decent grasp of technology and are willing to spend a bit of time learning how to set up your website, Bluehost is definitely the way to go. In fact, we are working with some incredibly talented people to plan our switch to Bluehost for a better and more immersive media experience.
They have prices starting as low as 5$ a month, so be sure to check out their amazing deals and create a beautiful website that is perfect for you. Right now, you can get up to 63% off and a free domain name and pay as little as 3.95$ per month for hosting at BlueHost.
Most Beginner Friendly Blogging Platform: WordPress.com
The most popular platform to start a blog is probably WordPress.com, and as you can tell, we love our WordPress.com site! Putting this entire page together on WordPress.com did not require any coding at all, and their information page made it super simple for us to understand all of the different features offered. After signing up, it took just an hour or two for me to have a decent first draft of this site.
WordPress.com is incredibly beginner friendly, and helps you integrate fundamental marketing tools like social media, and email marketing. They also offer ample opportunities for you to monetize your page and a variety of different widgets and pre-coded blocks to make your website interactive without any coding.
If you are looking to start a blog or a webpage for your business but have been scared that it will be too complicated, WordPress.com is the perfect way to start. They offer you all of the tools a beginner needs and educate you on those functions so you can continue to grow your website, all starting at under 5$ a month.
Other Notable Platforms: SiteGround
SiteGround was going to be our next option if we had not opted for Bluehost, and we will probably end up building a website on SiteGround just because their monthly rates make it so affordable for me to just dip my toes without committing to a 100$+ investment into a platform I may not like.
They are one of the other web hosts recommended by WordPress, making SiteGround a pretty popular option among people looking to build a website without much coding experience.
Creating your website is just the first step of establishing your online presence. Once your work is ready to be shown to the world, you have to make sure that the world actually has an opportunity to see it, which is why it is important for you to develop a marketing strategy.
One of the best tool for artists looking to grow their online presence is Pinterest for Business. Pinterest is a visual search engine that is ideal for artists to share their content with thousands of people.
So, Is Pinterest A Search Engine Or A Social Media Site?
Well, it’s a little bit of both. As described on their website, Pinterest is a “visual discovery engine for finding ideas…”, but it is also a community that allows creators like yourself to contribute visually appealing and informative content. When you create a Pinterest Business account, you will be able to share visual content with direct links to your website, Etsy shop, YouTube page, and other pages that will draw more organic traffic than Google.
Setting up your business profile on Pinterest is super easy, but if you need any help, you can check out the step by step instructions that Pinterest has laid out for you.
Pinterest is one of the emerging platforms for artists such as painters, fashion designers, photographers, etc. Though there is still a debate on whether Pinterest should be described as social media or search engine, Pinterest describes themselves as a “visual discovery engine”. So, if you’re a visual artists it only makes sense that you share your work through a visual search engine.
How Do I Drive Organic Traffic To My Site Using Pinterest?
1. Write An Engaging Profile Bio
The next thing that comes after you have chosen a brand name, is writing an impressive bio that reflects your art. It should be enough to tell the visitor all about your artwork as well as attract them to your profile because most people do not go further if they find that the profile bio is boring which leads to your work not reaching the target audience.
2. Post Consistently
Whatever your business is about, Pinterest definitely favors profiles who are contributing a lot of valuable content. Most Pinterest bloggers recommend that you post around 80 pins a week, but when you’re starting out, a more manageable goal is about 35-70 pins per week, or about 5-10 pins per day. This sounds like a lot of posting, but you can just schedule your posts right on Pinterest at the beginning of the week and just have them post automatically throughout the week.
3. Create Engaging Pins
Having great descriptions full of keywords is super helpful in getting your pins to rank, but as a visual search engine, the images you use need to be spot on. One of the most helpful tools that we use to make pins is Canva Pro. They have tons of templates that we can use to create our own Pins, and now they even have animation features to help you create video content which ranks higher on Pinterest. Right now, you can get a 30 Day Free Trial of Canva Pro. If you’re lacking the skills or the time to make some nice looking pins, you can always hire some freelance graphic designers on Fiverr to help you out.
Once you’ve mastered Pinterest, you are ready to take on other social media platforms like Instagram and Tik Tok. There are dozens of helpful social media platforms out there and we share loads of helpful tips every week on how to market your art business online, so be sure to sign up for our newsletter to get the latest news.